SALESERATOR
·
RUTLEDGE COMPANIES
SALESERATOR
·
RUTLEDGE COMPANIES
You two coached me through the years I was building my last organization, and a lot of what worked traces back to you. I've spent this year building a software company, and there's a natural place in it for you both. This page lays out what it is, what I'm proposing, and where I think it goes long term. No pressure in any of it. I'd just rather build this with people I trust than with strangers.
Jenny: door-to-door sales roots, 8-figure entrepreneur, coach to CEOs and zone presidents. Brent: trained sales professionals at Morgan Stanley, Merrill Lynch, New York Life, United Healthcare, with a podcast reaching tens of thousands of leaders every week. Thirty-five combined years of making producers better. Every client you serve leads a team that practices, trains, and competes, which is exactly what I built software to power.
Reps call an AI prospect that talks back, objects, and stalls. Every round scored with written coaching. I went 27 to 53 in one morning following its drills, and I built the thing.
Each team's playbook becomes courses with tracked completion, plus an AI knowledge bot trained on their own materials. What you teach on Tuesday gets practiced Wednesday through Monday.
Managers see daily behavior while there's still time to change the month: activity, training progress, roleplay scores, leaderboards. Coaching finally gets a dashboard.
Live in production. First customer onboarded. A founding cohort of twelve teams is filling now, white-glove setup included, and a dedicated success lead walks every team through their first 90 days.
Full platform access, forever.
Your own workspace, permanently, at no cost. Use it however you like: run your own practice drills, explore the training tools, use it with clients if it's useful. If you ever recommend it, it'll be because you know it firsthand.
On both companies, their entire first year.
When an introduction you make becomes a customer, of either company, you receive 20% of what they pay across their first year. Tracked automatically, paid monthly. You never quote pricing or handle any selling; introductions are the whole of it.
Founding treatment for your clients.
Teams that come through you get founding-member terms, personal setup by us, and a dedicated success lead for their first 90 days. If your name is attached to an introduction, the treatment behind it will honor that.
Here's the real reason this belongs in your practice, beyond the checks: the hardest problem in coaching is what happens between sessions. You light the fire Tuesday; by Friday the team is back to old habits, and you find out a month later. On Saleserator, the reps you coach practice daily in The Pit, their drills echo what you taught, and the Command Center shows you and their leader the data: who's doing the work, whose scores are climbing, where the message isn't landing. Your coaching stops being an event and becomes an operating rhythm, with receipts. That makes your engagements stickier, your renewals easier, and your results provable.
Saleserator Social is the community layer launching with the founding cohort: the private network where every rep on the platform, worldwide, connects to learn, grow, see who's hiring, and check how they stack up against other Saleserator users on the global boards. Inside it, you two are listed as Founding Coaches, in front of the most self-selected audience that exists: salespeople who practice daily and compete to get better.
Coaching, bootcamps, group programs, events, whatever you build: offer it directly to the community. Reps who practice daily and want human coaching beyond the software will see your names there, and what happens between you and them is entirely your business.
Whatever you sell through the community, coaching, bootcamps, events, is entirely yours. No platform fee, no revenue share, ever. I want to build software, not compete with coaches, and I'd rather the best ones in my corner.
Great coaches make the community worth logging into, and reps who get coached stay longer. Your success on the platform genuinely helps mine, which is why there's no fee. The incentives line up on their own.
So call it what it is: more than affiliates, short of employees. Partners. Your practice gets a stage and a data engine; our platform gets the credibility of coaches who've trained Wall Street; and nobody sends anybody an invoice for the privilege.
Said straight, coach to coach: this is a young company, and I won't dress that up. What's true today: the platform is live, the first customer is on it, and the AI does what this page describes. What's not yet true: scale. That's the part that comes next, and it's the part I'm inviting you into early, while your fingerprints can still shape it.
If this interests you, your workspace and personal link arrive the same day. Spend an hour inside and form your own opinion of it before anything else happens.
When a client's team needs practice structure, training accountability, or visibility, you send them Randal's way with your link. No pitching, no pricing talk, no pressure. He takes the fit call personally.
Their team gets set up personally and supported through a 90-day program. You receive your share monthly for their first year, and more importantly, the people you sent get taken care of the way your name deserves.
The plan I'm executing: fill the founding cohort of twelve teams, prove the results, then open the platform broadly at standard pricing. As it grows, Saleserator Social grows with it, from a community feature into a real gathering place for commission salespeople, the kind of audience you two have spent decades serving. The coaches who are there at the founding get to shape what that looks like: what gets taught, how coaching lives inside the platform, what the standard becomes.
I'm not asking you to bet your reputation on a startup. I'm asking you to keep doing exactly what you already do, with a workspace, a community seat, and a share of what your introductions create, and to have your fingerprints on this early, the way they're already on me. If it becomes what I think it can, the founding coaches will have built something alongside us. If it stays small, you've lost nothing but the hour you spent reading this page and poking the software. That asymmetry is the whole proposal.
No forms between us. When you've looked around, reach out the way friends do.
"Jenny, Brent — you poured into me when I was building the last thing, and a lot of who I am as a leader traces back to it. I built this company with that same push you taught me. I'd love for you to be part of it, at whatever level feels right, starting with just seeing what I made. Look around, then let's talk. You have my number, and you know I answer for you two."
SALESERATOR · RUTLEDGE COMPANIES